Refinaria Design

Designing is asking questions, solving problems and building visual narratives

5 questions to get started


Understand the problem to be solved and why it arose


Research the first thought-out solutions

For whom

Understand who will interact with the solution


Draw a workable schedule

How much

Schedule a viable budget

5 Stages of Design Thinking


What is the problem?


Understanding the new subject. Research, observation, comprehension. We interview people, observe the scenarios and participate in the experience to feel what they do on their skin. The result is a well-constructed briefing.


Why is the project important?


Exploration of the human context, this is the focus on the user – the center of all our creations. Here comes the creation of points of view, personas, map of journeys.


How do we solve the problem?


Reference board, competition study, definition of the 3 ideas that we will explore from brainstorms.


How do we apply what we create?


Experimentation, error, speed, profusion of solutions, creation of something that shows the capacity and potential of what is being offered / created. Here, we test all the possibilities.


Does the solution work?


In all possible ways? For all desired audiences? Time to refine the idea and move on to reality. Time to see how the public interacts with our solutions.

This is design thinking! It is our way of thinking, of solving problems – from the simplest to the most complex. And we do this together with our customers.

5 Steps of Branding

Branding is always associated with brands or products. But at the Refinaria, we understand that internal campaigns, plays, visual identity for events and any other project that needs to connect with people need to go through the steps of Branding. This is purpose: to know what the values and positioning of each proposed action are. Branding is BASE.


In general terms, it is the design created to identify your company, which may or may not be represented by a symbol associated with the brand name. This set identifies, through colors, fonts and graphic elements, the values and the message that the organization wants to convey. It is cause for some confusion in the market that always asks: is it brand or logo?


It is the greatest authority in a visual identity. When it exists, the brand is protected from distorted applications that can damage its reputation. It is a way created so that the brand and its derivations are never printed or disclosed differently from the original. The brand manual must include: Color and monochrome versions, vertical and / or horizontal signature, chromatic pattern, typographic family, constructive mesh, maximum reduction, non-interference area and prohibitions on the use of the brand.


It is the brand manual with personality and is the result of branding work. It includes marketing concepts and a more in-depth investigation of the company. Fundamental to performance in digital marketing. Must be included in the brand book – Mission and vision / Values / Pillars / History of the brand / Company differentials / Philosophy / Organizational culture / Manifest (if any) / Tone of voice / Type of language / Brand manual.


It is the personification of the target audience. The performance in digital marketing offers many filters so that the message reaches those who really matter. Therefore, identifying the personas that will interact with the brand facilitates communication. Why generalize if we can focus on the ideal customer? The persona has a name, age, hobbies, fears and achievements. And it can be more than one, the important thing is to identify who they are and how to talk to them.


O Branding é o conceito por trás de uma gestão de marca eficiente. Envolve os valores e as percepções da empresa e o seu posicionamento, que vão gerar uma conexão com o público e influenciar decisões. Por isso, todas as ações relacionadas à imagem da empresa fazem parte deste trabalho – da construção da identidade visual a cada estratégia de marketing. É mais que imagem: é o que você faz para seus clientes que tem um valor inestimável. Qual é a alma do seu negócio?

5 Stages of acting online


Having defined the personas of the brand, we will plan the production of content according to the interest of your audience and according to each stage of the purchase journey.


Through meetings between the Refinaria content producer and a company interface, we will investigate the issues to be addressed in the posts.


Each social network has a content format that engages more. We can create unique and exclusive content for each platform, ensuring that your message is delivered in the best possible way to your followers.


We are not robots! People do not want to feel like targets that can generate profit for their company: they want to participate in human and authentic communication. If we are responsible for responding to messages from the public, we act as a person and not as a business profile.


Measuring performance is essential to sustain the production of content for social networks. We present reports with metrics such as viewing, engagement, conversion and audience behavior information for each content posted. From there, we draw powerful insights into what, when and how your content best impacts your audience.

We are leaving the Middle Ages of communication and entering the Middle Ages. In this new era, we will be treated as individuals and no longer as an average population statistic. This is revolutionary. Each of us can influence society. We left the role of supporting actors for a role never seen before – and that is for good and for bad. That is why digital performance is so important and building it responsibly is a differentiator. We want to have content relevance. We don’t want to talk about it anymore. Our option is for responsible investigation, for the construction of unique and true stories. What story do you want to tell?

5 steps of the site


Time to decide how to organize the parts of a narrative in order to make it understandable. This step has the function of helping people to find what they are looking for. The purpose is to make clear the context in which the individual or user is.


It is the practice of converting data into a graphical interface so that users can view and interact. It is the “face” of the site, which appears to everyone. It is the consummation of branding.


Backend development is the “back” of the website. They are sites with databases. E-commerce, registrations, artificial intelligence, voting, among others, need a back-end.


It is a set of optimization techniques for websites, blogs and web pages. These optimizations aim to achieve good organic rankings, generating traffic and authority for a website or blog.


It is the process of creating, publishing and promoting personalized content. It is important for building a loyal audience through content creation and sharing.

Regardless of the segment, location or size, having a website is the common denominator among all successful businesses. It is the minimum digital presence a company needs. The website can act as a first channel of contact between your business and your audience. And a good first impression is essential for this visitor to become an effective customer in the future. It exists to be well on Google and to convert on social networks. He is the center of the digital presence.

5 digital channels


  • Sites
  • Hotsite
  • Landing Page
  • E-commerce


All with:

  • Information Architecture
  • Usability (UX)
  • FrontEnd
  • BackEnd
  • SEO


  • Instagram
  • Facebook
  • Linkedin
  • Twitter
  • Youtube
  • Pinterest
  • WhatsApp


  • Mailing Construction
  • Templates for email triggering tool


  • Calculation
  • Interviews
  • News
  • Researches
  • Production of content for publications


  • Native apps
  • Web applications
  • On-demand projects

Technology is constantly advancing. We are always attentive to new steps and the construction of possible futures. What never changes is that every partnership starts with a good conversation! Let’s talk?